I’ve been using prime for years and I love it, it’s easy and gives me the boost of energy needed without feeling itchy or jittery. I don’t drink coffee, so this is my morning jump start. I use less than a full scoop and drink over a few hours for a steady energy boost… I use it EVERYDAY! I feel more focused and have more energy and motivation at work or at home. Blackberry lime is one of my go-to flavors, tastes great!